For "Calvin Klein Jeans" #mycalvins. What's the campaign all about?

Lets admit it. Calvin Klein Jeans is one of the most creative brands in the history of fashion. We have seen the different ad campaigns that CK comes up with every year. This year the brand took over technology and decided to take the campaign two steps further. 

#mycalvins 

This digital roll out is to promote the iconic waist band logo and the brand has been reaching out to fashionistas and fashionistos all around the world who are social media influencers. Just so you know Miranda Kerr also took part in this campaign. #hotness 

Each influencer received products from Calvin Klein Jeans including the famous CKJ underwear and was asked to take a photo of him or herself showing the waist band and share it on all their social media platform using "hastag myclavins"

Calvin Klein hopes that this campaign will pick up and that the world at large will start putting up their pictures online tagging CKJ. Well Calvin this campaign sure has picked up coz there are plenty of ripped dudes just sitting to strip and show internet what they got. Ever since the campaign came out, the internet has been pouring half naked selfies of muscle dudes. Hey by the way.... these selfies are not going for waste. Calvin Klein has been aggregating all the pictures in a new section on it's website. 

Click here to check out the latest video.

I also received a package for my package from Calvin Klein Jeans. Thank You very much. I am Famous, I know it. (wink). I swear after taking my picture showing my stomach and looking at it I really wished I wasn't alive. 

I mean look at these dudes- 

and now look at me-
Deeaarrrr LLLLoorrrddd......

Myntra Trend Party with "Nargis Fakri".

Last Thursday Myntra.com hosted their very first #MyntraTrendParty in Bangalore at Club Sanctum in Hotel Chancery Pavilion. Celebrating the #DialAStyle 90s theme party with celebrity guest super hot model turned actress "Nargis Fakhri". 

I was one of the very few fashion bloggers who were invited and I got a chance to meet Fakhri for the very first time in person and let me tell you...She is gorgeous!

Partying with myntra is so much fun. I wonder what working with them would be like? Everybody seems so happy and drunk half the time. Siggghhhh... I guess I will have to send my resume to them soon. I like them ..... they drink and get other people drunk too (wink). 

The evening started with a press conference followed by a fabulous 90's themed party. Nargis was there rite till the end and enjoyed with the crowd. 

I may or may not have had one too many to drink but it was all good coz I had a friend to drop me home (not what you think). 

Anyway...y'all should totally checkout myntra.com, you find the coolest stuff there. Click here to like them on Facebook.

Model Feature- French Male model "Julien Leo Pasktier".

Here is a little treat for my girls and my gay boys. Meet Julien Leo Pasktier. A 22 year old model from Paris. Checkout his sleek and chiseled body. Can give anyone a complex. Well Julien is one of the very few models I come across who does not spend half his day at the gym. Yes, he told me that he works out just for an hour everyday and sometimes he passes. Hmm.... I wish I could do that too and look as amazing as him but nevermind.

He is not much of a fashion guy he says- "I have a regular job. Modeling is just my hobby. I work really hard and I sometimes find it very difficult to manage both sides together. I do not even workout everyday. I try to workout for an hour every day but sometimes when I am lazy I pass (chuckle)".

I sympathize with you completely Julien. If I were in your shoes I would have probably given up by now. Well then again..that's just me... I am a lazy f**k who barely amounts to anything in life.

Well looks like this French Garcon is going to make it big very soon. His talent of seducing camera and making love with it will take him places.

It was just a five minutes talk but it was an absolute pleasure. Looking forward to catching up with you again very soon.

Merci Beaucoup mon ami, à bientôt,

By William Geran

By Cyprien Leym

By Williams Geran

By William Geran

By William Geran

By William Geran

Kingfisher Ultra Style Week 2014- An Ultra Fashion Disaster!

As you guys know that last month I got a chance to attend the "Kingfisher Ultra Style Week Bangalore 2014". So while I had hopes that, this time maybe things will turn out to be drastically dramatic as it was Kingfisher Style Week and as designers like  Manoviraj Khosla, Jatin Kochhar, Sanjana John  and Rocky S were few of the famous names who were to showcase their collection, I once again was in the position of noticing things that are the last thing a fashion blogger would want to see on the runway. 

While the rest of the crowd took their cell phones out to capture what looked like an immaculate piece of art  in the flashing lights, I couldn't help but notice what I like to call a "Runway Crime". Yes our very own designers do that and think they can get away with it.  

Pay attention to the details dear designers because not all of us go to watch fashion shows to look at the flashing lights, enjoy the music and watch sexy models strut on the runway. The sole purpose of putting on a "Fashion Show" is to show your clothing creation, a creation compelling enough to leave the spectators saying waoo... and wanting to get a piece. You call it a couture then make sure it is flawless and one of a kind. 

Not to point anyone specific but what I saw on the runway was carelessness and lack of attention to details,unfinished business. 

• Dirty shoes
• Shoes with holes
• Ill fitted shoes
• Un- stitched hem lines 
• Ill fitted blazers
• Cheap fabrics
• Crumpled clothes
• Repeated collection.

Now, here is my problem (which m sure most of y'all don't give a flying fuck about). As a fashion designer who puts up a show on the runway, you absolutely have no excuses. You call yourself a designer, you invite people to watch your collection but what you show is actually imperfection.  It's a blasphemy if you ask me. 

Fashion show is not about lights, choreography, music and models, it's about creation of clothes. It is not a dance show where you can have your models prance around the stage and get done with it. The word itself defines what it is. " An event at which collections of newly designed clothing are modeled for an audience".

Cultural studies has called "Fashion Show" an enchanted spectacle, the greatest show on Earth and a performance art. Fiddling with the quality of the show should be the last thing a designer should do.  It is an art with it's own social and aesthetic tradition is what sociologist "Howard Becker (1982)" calls it. 

Designers call these fashion shows an International Fashion Event. Yeahhhh... rite! International Fashion is a means that directs an individual or a mass towards higher standards. You call it a "Haute Couture". Hmmm I wonder because as per my knowledge is concerned and what I have read- In Paris, since the 1930's these seasonal  fashion shows have been the defining characteristics of Haute Couture and the fashion houses who were unable to do so were labelled "Moyenne Couture" (Didier Grumbach 2006). Being a designer means a lot. It's not only about being a dress maker but being an artist and perfectionist with full control over the aesthetics, concept and vision.

Fashion show is not an ordinary interaction. It is a very distinct and meaningful rendezvous of fashion lovers who come together under the same roof to expect something extra ordinary. 

As an spectator, audience expect quality and discipline. Audience is the part of the spectacle and at the end of the day they are the ones who decide the success or failure of a show. It's a show just like theater, quality production first and if the audience are happy then it leads to consumption.  

I don't know where am I going with all this rant but y'all get the point rite? So don't fucking fuck with my brain! 

Okay now check out how retarded I am looking in the picture below. It's been clicked by my dear friend Allan Raj.He is brilliant photographer. He usually hates making me his subject but this particular day I managed to convince him to click me by keeping the kitchen knife under his throat. 

When in doubt, ask Prashh- Casual Monsoon wear for men.

Yes you heard it right. If you are in doubt then ask me. I might not look like a normal outfit wearing person but trust me I can help you pick out your outfit or maybe do your wardrobe. I know a little I guess (wink). 

Lot of my guy friends and sometimes girl friends as well ask my advice on what to wear in different seasons or occasions and I try to help them in the best way possible. Currently Bangalore weather is really unpredictable (or what I like to call F****d up) and it's getting annoying because just when you think it's time to take your sunglasses out,wear a tank top and put on those fancy summer shoes you bought, it starts to rain and it gets freaking cold. I myself sometimes find myself in a dilemma. 

Trying to keep your favorite outfits safe by not wearing them in the rain is only fair. I do that all the time but then how do you still keep your style intact? That's the question rite? Well first of all if you have style in you then clothes do not matter much (you know what I mean).

So thinking of the same I decided to write a post on monsoon wear for men. Keep your style intact. For those who are struggling with your wardrobe, there are few tips which might or might not help you. 

1. Printed shorts- It's time to invest in what is trending rite now and printed shorts are in trend rite now. Do not be a pussy just be a confident man and just f*****g wear it. It is a great style statement and shows that you are fashion forward. You could wear in the day or at night depends on your choice. 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
2. Bold colored shorts- Do not be boring, get over your denim or gaberdine shorts already. Stores are flooded with colorful shorts for men. Pick out few and try it on. Your not gonna lose anything, if anything then it will be only losing your bad sense of style which is a good thing so lose it. 
   
   
   
   
   
   
   
3. Polo neck T-shirts: Mostly when you wear shorts then it is advisable to wear polo neck t-shirts but there is no hard and fast rule. Pair your printed shorts with plain polo neck t-shirt to bring out the formal man's flair in you. Remember, do not mix prints with prints unless you are trying to make a strong fashion statement and are very sure of what you are doing. 
   
   
   
   
   
   
   
   
   
   
4. Printed T-shirts: This is when you wear your bold colored shorts. To take the look a notch higher by wearing printed t-shirts. Again, stores of full of printed t-shirts. You just need to know what looks good on you. (Trail rooms are there to help you out with that). 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
5. Semi formal printed shirts- You could also wear semi formal printed half sleeve shirts with your shorts. It makes a classic style statement is uber cool. 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
6. Foot wear: Most people think that wearing sandals or flipflops are the best option but if you ask me I would say "NO". They are the worst foot wears for rain. I hate getting my feet dirty. The mud and filthy water grosses me out. Therefore the best foot wear to try on this season are -ankle rain boots, sneakers, rain sneakers, rubber over shoes and of course rubber loafers. 
   
   
   
   
   
   
   
   
   
   
7. Hooded Jumper- This is for times when you forget your umbrella at home and it starts to rain. Hooded jumper will not only keep your warm, it will also partially protect you from rain till you reach your car or a place to hide. Lot of stylish jumpers are available in the market these days, there are pull overs and zippers too. Choose the best according to your choice. 
   
   
   
   
   
   
   
   
   
   
   
   
   
8. Handbag- I personally cannot survive without my hand bag. It's like a part of me that goes everywhere I go. Gone are the days when only women used to carry handbags. Google and see it for yourself how men are sporting handbags. It's seriously the next best thing. You need something to keep your jumper in rite? Your umbrella, sunglasses, your wallet, tablet, water bottle, business card, tissue papers, mints and well..... condoms if you have an active sex life ...sighhhhh. 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   

So ask me more if you'd like.

Pic by Shilpa Raj.