Tuesday, 18 November 2014

Never follow,always lead. #SubjectToChange in collaboration with Indigo Nation.

My this month's collaboration with Indigo Nation was rather fascinating. The new campaign which talks about "Subject to Change" is compelling. The newly autumn winter collection launched revolving around the same concept talks about engineering change than merely embracing it. A change that turns heads, compels people around you to have a second glance whether you are at office, at a store, at market place, or at a club. Indigo nation is for someone who does not like to follow but only lead and make his own style statement.

The brand excels at providing uber stylish street, club, casual and work wear. What more could you want? 


For those who are not aware of the brand and the campaign. 

"Indigo Nation is a brand that’s young, edgy and unconventional and is for the Rockstar of Gen Y. He is young, smart and cool. Wears his attitude up his sleeve and knows his fashion well. If there is one word, one mantra that defined youth today, it’s change. For Gen Y, morals, dress codes, heroes, hangouts, girlfriends, beliefs, aspirations and definitions are all temporary and short-lived. 

So here I was at the store checking out the newly launched and highly fashionable collection.
The Store is situated in 100 feet road, Indiranagar which is the next upcoming shopping street for the fashion lovers of Bangalore. Whether it's a formal party or a dinner date, club hopping or Sunday brunch, Indigo Nation is the destination for you. So wait no more, drop by the store and get your style on. Visit their Facebook page. Click here

Shout to my boys-
Photographer- Dipayan Debbarma, check out his work. Click here.
Model- Jigar Shah. Follow him on Facebook. Click here.

(Styling and direction by ME aka Prashant Priyadarshi) Wink! 





Saturday, 15 November 2014

My connection with "French Connection". A Collaboration!

You might not know this but French Connection is one of my favorite brands. Have invested in it and so far it has kept me proud. It's difficult to find brands that offers fashion forward and quirky clothing range and French Connection is one the very few that provides the same. I always wanted to collaborate with them and finally the wait was over. So here I was at the store checking out their Autumn Winter collection 2014. 

For those who do not know about this brand, let me wiki it down for you- The UK based company also known as FCUK is a retailer and wholesaler of fashion clothing, accessories and homewear . It distributes it's clothing and accessories through it's own stores and through franchise and wholesale arrangements worldwide. The company became notorious for the use of the "fcuk" acronym in it's advertisement campaigns in the early 2000s. I guess that's one of the main reasons why this company is so well known. Not many companies have the balls to be so daring.  The company even after getting into controversies survived and now is one of the biggest names in the world.

I was there with my team, and this time with one of the finest male models of Bangalore who also happens to be my dear friend "Atul Kumar Tripathi". "Hard working and determined guy" is what sums him up. He was generous enough to grace my little fashion blog with his presence. (I din't have to kiss his ass or anything..... if that's what your thinkin. I am famous just so you know.....or at least in my area where 15 people live and call me the next Amanda Bynes. HAH! ) 

Anyway.... the store is in Phoenix Market City, Whitefield, Bangalore. The new collection offered, sweaters, sweatshirts, formal shirts,formal and informal pants, bags, belts, sunglasses, t-shirts, and shorts etc. So the next time you wanna get your style on then you know the CONNECT!  (wink). Click here to like their Facebook page.

A very big shout out to my dear friend and photographer "Dipayan Debbarma". Click here to checkout more of his fabulous work.

















Friday, 14 November 2014

In Favor of Kim Kardashian. Looking past her BUTT to see what she teaches us about Brand Management!

While rest of the world is busy talking, mocking and criticizing Kim Kardashian for appearing naked in Paper Magazine, calling her names and calling her bad mother etc etc, I decided to back girlfriend a bit.  

Besides just teaching that-If you choose the right penis you can have everything in the world" Kim Kardashian is much more than that. Love her or hate her, girl sure knows how to stay on top of the world and constantly be in the news. She has made her name a brand, a brand that is very difficult to defeat. Sure the reality show, her ass kickin wrack and her ass itself with the video not so appropriate as they say accidentally came out, amounts to that,believe me or not girlfriend did not reach to where she is by accident. Whatever you feel but her lifestyle gives insight on today's fashion, style and most importantly "Brand Management". 

Of course mom Kris Jenner has helped her offsprings put the brood at the top of the brand central but Kim's attitude, judgement and sharpness keeps her smack in the center of the world. Yes she is a brand management savvy. Let's see what we learn from her. Shall we?


  1. Product placement- Yeah okay so if we consider Kim as a product then we know she placed herself rite on top of Kanye West. Ummm welll.... myyyy ohh myyyy Kimmm... what a place to place your product. Back to my point, Kim grabbed all the opportunities left rite and center and put her stamp on it. The wide array of endorsements and product is undoubtedly is a brainchild of famous mommy Kim well of course she gets it from her mommy Kris Jenner. For that matter of fact the entire Kardashain family knows how to do it rite. Look at sisters Kourtney and Khloe with their own range of products and the youngest siblings Kendall and Kylie making news in the modeling and acting world. Sighhhhh... I wish mommy Kris adopted me.
  2. Marketing- Kim is all over the news. How? Her basic approach is digital marketing. She is on billboards. She takes 25ooo dollars for a single tweet. Why do brands pay her that much of money for one tweet you ask? Well for the simple fact that other brands fail to stay in the spotlight constantly and Kim Kardashian excels at that. She knows how to keep her fans or hater for that matter engaged and keep talking about her. You will visit her twitter page whether you or not you are a fan but deep down you will want to know whats happening in her life. 
  3. Create a niche- So how does Kim stand out when her sisters Kourtney and Khloe are also in the spot light? Well here's how. All the three know their niche and are very well aware of how to use them. While Kim appeals to the demographic aged 21 to 35 whether or not single women,helping them to take charge of their lives completely, own their sex appeal and not be afraid to be who they are, Kourtney appeals to young mothers and Khloe appeals to women who are struggling with weight issues. So clearly the Kardashian sisters have found out their niche and are working on it nice and well.   

So I see not only Kim but the entire Kardashian family going far in the next 5 years. Well they may not be in the news for Kim's butt and wrack then but sure as hell will be in the news for something else. I am hoping it wont be a sex scandal of Kylie and Kendall or someone from the family getting admitted in the rehab. Well they are the Kardashains, I'm sure they know what they are doing.









UNVEILING OF THE BESPOKE BRIDAL STORE SOUCIKA, BANGALORE

~Discover an exciting new world of bridal and occasion wear~
Soucika, synonymous with bridal and occasion wear, launched their second store in Bangalore. Located in Koramangala near Jyothi Nivas College, designer Kamal Raj Manickath will house his creations of lust worthy designer clothes.  
Soucika caters to woman of all ages; right from being baptised to getting marriage, the store offers something for every girl and woman. The brand believes that every woman has a particular picture or dream of how they would look on an occasion and Soucika will make that dream come true. The collection not only fulfils dreams but is also an amalgamation of cheer and celebration.

Moreover, Soucika understands that the piece of fabric that every bride dons on the most special day of her life has to be a marriage of traditions and modernity in itself. For this reason their wedding gowns are woven with values and culture, with years of knowledge of fashion trends from India and overseas. Soucika’s fashion studio customizes outfits that speak about India’s rich traditions adding the needed sparkle and glamour that one would associate with Indian weddings.

The guest of honour was renowned actress of Kannada cinema, Haripriya and prominent director/producer of Malayalam films, Lal Jose. To further inaugurate the store Soucika hosted a ‘Mummy and Me’ contest where gift vouchers worth Rs.10,000 were given to the contestants. The response of the contest was overwhelming with enthusiastic mothers and their children showing their love for fashion.

Kannada actress Haripriya commented on the occasion, ‘I love Soucika, their designs are very tasteful and something I would wear again and again. Any bride would be ecstatic with joy to wear a Soucika gown on her wedding day.

Soucika is definitely a must visit for every bride; they take the bride through a four stage customization process which is complete with fashion consultation, dress design on paper and then on fabric and complete with fittings.

Kamal Raj Manickath, designer of Soucika, added; ‘we’re very happy with our second store launch, we strive to understand our customer and provide a unique shopping experience. Every bride is different and we look at incorporating their style which makes every outfit different and one of a kind’.

This stylish yet vivacious and lively designer undoubtedly offers just what you need for your wedding day and more. The new store spreads across 900 sq. ft and houses a wide range of wedding gowns, lehengas, anarkali suits, kids wear, kurtas, sarees, cocktail dresses, gowns and more. The store has the support of well trained staff, a plush ambience and spacious trial rooms, offering an exceptional shopping experience with something for almost everyone. Soucika stores also features a ready to wear collection for customers who require bridal or occasion wear urgently.

Store address: # 70, Ground Floor, Jyothi Nivas College Road. Koramangala Bangalore – 95
080 25505553

About Soucika:
Soucika has always strived to transform dreams of beautiful heavenly marriages into a reality. The designs, sequins, embellishments, embroidery and crafts of these designers have made many a bride gush with joy at being dressed to perfection on their joyous marriage day. To make the wedding complete, Soucika also addresses the fashion needs of other important members of the family, without whose blessings; no occasion of pomp and glory can be fulfilled. We aspire to transform the bridesmaids and flower girls at a wedding into images of pretty beauties, not overshadowing the bride, in fact accentuating her beauty even more – with more elegance around. 

Soucika is a must visit for every bride who wants her wedding dress to reflect her true inner personality and style, while keeping it rich with heritage as she ties the knot and exchanges vows in the oldest form of eternal promise of enduring relationship known to human kind. Our high-end fashion studio in Bangalore’s fast growing commercial hub – Indiranagar takes a bride through a four stage customization process, complete with fashion consultation, dress design on paper and then on fabric and eventual fittings. All this in a very purse friendly way, carved to suit every individual customer.

Kamal Raj Manickath

Kamal; designer extraordinaire and founder of Soucika, explains his understanding on the piece of fabric that every bride dons on the most special day of her life has to be a marriage of traditions and modernity in itself. That is why Soucika’s wedding gowns are woven with values and culture, with years of knowledge of fashion trends from India and overseas. Soucika’s fashion studio based in Bangalore customizes outfits that speak of their rich traditions and yet sparkle with glamour. Understanding the complete needs of a grand wedding, Soucika also designs Indian Ethnic Wear, comprising of dramatic sarees with grand embroidery and detailing that speak volumes of the hard work put in by their artisans in designing the perfect garment for every taste. The fashion studio also designs cocktail, party and pub wear to please a young and dynamic customer, who believe fashion is to be worn on your sleeve. 

Soucika has always strived to transform dreams of beautiful heavenly marriages into a reality. The designs, sequins, embellishments, embroidery and crafts of these designers have made many a bride gush with joy at being dressed to perfection on their joyous marriage day. To make the wedding complete, Soucika also addresses the fashion needs of other important members of the family, without whose blessings; no occasion of pomp and glory can be fulfilled. We aspire to transform the bridesmaids and flower girls at a wedding into images of pretty beauties, not overshadowing the bride, in fact accentuating her beauty even more – with more elegance around. 






Photo Credit- Jerin Nath

Monday, 10 November 2014

Wear it with confidence and get your Vogue on. In Collaboration with Fervour Bangalore.

No seriously, if you wanna get your Jacobs Dsquared, Morello or Galliano on then you got to visit this fabulous store in the city of Bangalore called Fervour". This was my fourth time at the store and my third collaboration with them. The store has launched it's autumn winter collection 2014. 

If I could give any other perfect analogy- I felt like a little girl in a barbie doll store. I wanted them all. Sadly I din't try anything on because you know they are not worthy of me ... ehhh who am I kidding... actually my stomach is further up my pecks so nothing fits me and I am sure you would enjoy seeing my boys more than you would enjoy seeing my next to perfect face (wink).

I should probably tell you that Fervour is one of the rarest stores in Bangalore that sells international labels like Dsquared2, Marc Jacobs, Frankie Morello, Galliano,Nina Ricci, Iceberg, Christain Lacroix, Viktor & Rolf  and more. It's a uni-sex store so if you consider yourself a fashion addict and a style lover then you have to stop by and checkout their latest collection which ranges from t-shirts, jeans, trousers, chinos, sweaters, cardigans, sweatshirts, shirts, blazers, scarfs, bags, belts, caps and shoes etc. 

Trust me- When I gave the weird analogy of "Little girl in a barbie shop", I wasn't joking.

So here I was in the store reviewing there collection. Since it's autumn winter, I decided to create another layered up look but only this time I had two models with me, a very fresh face 20 year old "Angad Bal" and "Navneeth Sagar" both are training under Adamsapplelist.

The looks created are both formal and casual. It portrays how men can carry any look if worn with confidence be just a scarf on bare body. 

Shout out to my dear friend and photographer who is so much fun to work with "Dipayan Debbarma". Click here and checkout his facebook page and make sure you hit the like button. 

Click here to checkout Fervour and make sure you visit the store which is in Vittal Mallya road, Bangalore.

Angad Bal- 









Navneeth Sagar